A self-described environmentalist, Ken Jacobus’ commitment to reducing single-use plastics is revolutionizing the takeout food industry.
Concerned about plastic's damaging effects on our waterways, food systems, and bodies, Jacobus left a successful career in Silicon Valley to create a company that could make a difference.
Jacobus founded Good Start Packaging in 2009 and serves as CEO and owner. Good Start Packaging offers compostable takeout food containers made from renewable plant-based materials like corn, wheat fiber, and sugarcane. These products use fewer resources and produce less pollution to manufacture than plastics. They also utilize agricultural byproducts, providing an additional revenue stream for farmers. Under Jacobus' leadership, Good Start Packaging has grown revenue by over 60% per year for the past three years. The company's growing client roster includes organizations as varied as independent restaurants and meal delivery companies, to sports stadiums and universities.
Before he started Good Start Packaging, Jacobus served as Vice President of Sales at Macrovision Corporation, leading the Video Embedded Solutions Group. There he created pricing and go-to-market strategy for new product launches and company acquisitions, growing annual revenue from $30M to $80M in his last three years. Before joining Macrovision Corporation, he was Manager of Business Development, Cable TV Services at Microsoft TV.
Jacobus studied Telecommunications Management at Syracuse University and currently resides in Wilton, New Hampshire with his wife and two sons. In his free time, he enjoys biking, yoga, traveling with his family, and trying as many restaurants as possible. He has cultivated a secret talent for collecting credit card points, which he has recently put to use to provide hotel rooms for Ukrainian refugees.