The Value of Custom-Printed Packaging
In today's competitive market, restaurants and food-based businesses are constantly looking for ways to stand out, generate new business, and increase customer retention. One effective way to do this is through custom-printed food and drink packaging.
Custom printed packaging not only enhances the visual appeal of products but also adds value to the overall brand experience. This article will explore the benefits and advantages of using custom-printed food and drink packaging.
- Strengthen Brand Identity
- Generate Referrals and Boost Sales
- Differentiate from Competitors
- Increase Brand Recognition
- Communicate Product Information
Strengthen Brand Identity
Eye-catching designs, logos, and colors included in custom-printed food packaging can make a brand stand out and provide a distinct and memorable experience in the minds of consumers. A well-designed package can also communicate a brand's values, personality, and story, which can resonate with customers who share those same values.
For example, according to Techonomic, 71% of consumers say it is important for restaurants to use environmentally friendly disposable packaging. Custom-printed compostable food packaging shows customers that you're committed to operating sustainably and reducing waste.
Generate Referrals and Boost Sales
Custom-printed packaging can attract new customers if they recognize and appreciate the way you’re presenting your brand through your custom-printed packaging.
Unique and visually appealing packaging can also catch the attention of consumers seeing your customers enjoying food and drinks on to go making these containers walking advertisements for your business. What's more, 40% of consumers are likely to share images of a product on social media if it comes in unique packaging. Every new post is an opportunity for referrals.
Differentiate from Competitors
According to the National Restaurant Association, there are over 700,000 restaurants in the United States as of 2023. Consumers also have hundreds of meal delivery services/kits, specialty markets, and more to choose from. In a crowded marketplace, custom packaging helps businesses to differentiate themselves and stand out from competitors.
By investing in custom packaging, restaurants, and food-based businesses can create an unforgettable experience even before a customer takes their first bite. The packaging becomes an introduction to the brand, making an indelible first impression.
Increase Brand Recognition
The more recognizable your food and drink packaging is, the greater the chance that buyers will remember you and return. Studies show that 50% of consumers are more likely to buy from a business whose logo they easily recognize.
Imagine a coffee shop with colorful and distinctive outdoor signage, delicious products, and an incredible in-store experience who served their coffee in a plain paper cup?
A custom-printed coffee cup gives the customer a lasting memory of the brand experience well after they've walked out the door.
Communicate Information
Custom printed packaging provides an opportunity to communicate important product information and brand values to consumers.
A coffee shop may want to add its logo and sustainability values to custom-printed coffee cups and sleeves.
A juice bar may want to add its social handles to custom-printed cold cups.
Or, a meal delivery service may want to include a QR code on their custom-printed paper bags for easy reordering.
Unique, custom, and informative packaging helps build trust and brand loyalty.
Conclusion
Custom-printed food and drink packaging offers numerous benefits for businesses. It helps in strengthening brand identity, generating referrals and boosting sales, differentiating from competitors, increasing brand recognition, and communicating important information. By investing in custom-printed packaging, businesses can create a lasting impression on their customers and build a strong brand presence in the market.
